The hospitality sector has grown exponentially over the years. However, it is struggling to carry its weight in the wake of a rather rickety world economy and increasing competition from the networked hospitality/accommodation businesses such as the Airbnb, which astounded many when it outdid major hotel chains in number of beds offered and in market valuation.
Smelling Money and itching to play the valuation game, many cash rich investors with little or no hospitality background ventured into this sector making huge investments. Most overlooked the fact, that just setting up a good hotel/resort is not enough. These properties can be self-destructive with their operating costs and need smart marketing strategies to help catapult them into being successful revenue generating investments!!! The challenge is to operate and run it successfully. The operational part is the actual challenge. It’s like having a baby is a lot easier than bringing it up to be a successful individual!!!
Our team of professional understand the challenges faced by the hospitality players in keeping their business profitable. Raising the bottom line and generating money is our focus. well researched and vetted insights are the foundation for everything we do. We keep our clients in the loop as a routine so that they can follow their investment outcomes on a regular basis. There are no surprises and disappointments at the end of our consulting curve.
We value your investment in us and add value by:
# We conceive and implement Focused and result oriented marketing, advertising and PR strategies.Our in-depth research and understanding of your customer base and changing trends ensures that we focus your resources on marketing strategies that hit home and guarantee results. Our strategy is not a vague utopian random set of ideas. They are specific and to the point with all key deliverables and assessing indices clearly spelt out. Our clients are given well defined reports on the implementation, its successes and misses as we go along our business. Clear definition of marketing strategies and persistent evaluation helps us understand whether the investment is delivering and how to maximise our ROI.
Our assistance includes the following;
Website creation and Search engine Optimisation
Design and printing of all brochures, flyers and other marketing material
Managing all travel trade associates and media relations both domestic and international.
Represent you in all prominent roadshows and travel shows, both domestic and international
# Conversion Optimization to increase profitability
We believe that spending aimlessly on marketing does not serve the purpose. Marketing budgets have to have an inbuilt accountability mechanism to ensure that they yield results. We devise effective marketing campaigns that help you reach your target audience and lead to a better conversion rate. The idea is to have a focussed conversion driven campaigns instead of a traffic driven campaign whose sole achievement is increased visibility. For e.g. What is the point of expanding your reach unless you get conversions? We don’t push you to spend more on increasing your reach, we focus on directing investment on the traffic and audience that is going to convert to business thus optimising Return on Advertising Spend (ROAS) and reducing Cost Per Acquisition
# TRAVELER PROFILES & TREND REPORTS:
We help you understand your target audience a lot better so that you make a more effective outreach and also ensure that your operations are compatible with their expectations ensuring more customer traffic and increased satisfaction simultaneously.
# OPERATIONAL CONSULTING
The best possible marketing strategy fails when the product does not match the expectations of the customer. Given our insight into the hospitality trade and our understanding of the target audience, our team is able to assists you with the following effectively:
Signifying methods that Distinguish your hotel from your competitors
Suggest and implement cost effective refurbishment to enhance competiveness
Cultivate incremental revenue sources
Create hotel branded products
Audit operations routinely to ensure stream lined implementation of systems.
Train personnel to ensure they match the brand’s requirements as well as the expectations of their customers.
# BUILDING AND IMPLEMENTING EFFECTIVE CUSTOMER LOYALTY PROGRAMS:
Satisfied customers are your best ambassadors. We devise strategies to keep them in the loop routinely and leverage on their experience to generate repeat clients and referrals.